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Founded in 1979 as the first independent video game software developer and distributor, Activision has till date launched a series of multi-million unit selling titles in the early 1980s for the Atari 2600 including Pitfall, Kaboom! and River Raid. Since then, Activision has created some of the most iconic and memorable game experiences of all time. For more than 40 years, Activision has built one of the largest portfolios of recognized brands and today stands as one of the most valuable interactive entertainment companies in the world. The company is currently a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products for various consoles, handheld platforms and the PC. Over the past five years, it has continued to thrive as a leading digital entertainment provider whose games appeal to a variety of gamers. Activision operates in more than 15 countries including in the US, Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and in Taiwan.