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Riot Games has partnered with Freaks 4U Gaming and Sportfive for the upcoming Valorant Champions Tour for 2021
The 2021 Valorant competitive season is upon us and Riot Games has revealed its strategy for this event. The previous iterations of this event had seen a lot of excitement among fans and the developer intends to repeat the charm this time around too.
The developer has partnered with German production company Freaks 4U Gaming for broadcasting and organizing the competitive season. Freaks 4U will be responsible for the prominent markets of Europe, the Commonwealth of Independent States (CIS) and Turkey.
In addition to producing the main broadcasts in each aforementioned territory, the production company will also organize local broadcasts in German and French.
Exciting News! We’ve once again joined forces with @riotgames & @sportfiveagency, this time for the 2021 VALORANT Champions Tour in EU, CIS, and Turkey! We’re honored to be Riot’s partner in the region and to work with SPORTFIVE on the commercialization!
— Freaks 4U Gaming (@freaks4ugaming) February 17, 2021
This partnership between Freaks 4U Gaming and Riot builds upon an existing League of Legends alliance in the German-speaking market. This is part of Riot’s plans to create competitive Valorant, a large-scale Esports platform.
An event of the magnitude of Valorant Champions Tour requires an equally efficient brand to handle promotions. Riot has got entertainment agency Sportfive onboard as its comprehensive marketing partner.
The agency will take care of the Challengers, Challenger Finals and Last Chance Qualifiers stages of the Valorant Champions Tour in Europe, CIS and Turkey.
Rounding off the series of partnerships for the Valorant tour, Riot Games has announced its collaboration with ProGaming Italia. This leading events company will be handling the promotion of Valorant in Italy.
It will also hold exclusive Italian-language production rights of all global Riot competitions.
ProGaming Italia will broadcast all the three levels of the Valorant Champions Tour in Italy. These include the Challengers, Masters and the Champions.
ProGaming Italia has also entered a strategic partnership with Freaks 4U Gaming. The two entities will develop Agent’s Range, a new Valorant platform for Italian players and fans.
Agent’s Range is set to be launched in March and will contain news and exclusive content.
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